قياس أثر الأساليب الترويحية لمصانع الألبان بالتطبيق على معدلات الاستهلاك

الملخص EN

This study aimed at analyzing the promotional efforts of some of the Dairy plants in Khartoum state to measure their effect on the consumption rate, in an effort to pursue quality and development in the field of promotion in the Sudan.

To achieve such aims a number of hypothesis were tested through analysis of data collected from final consumers and retailers in Khartoum state.

Different statistical methods were implemented.

Several results were withdrawn of which were: 1.

Strength of the promotional methods affects increasing consumer demand for Sudanese dairy products.

2.

The sale’s man marketing approach affects the marketing process.

3.

Weakness of the promotional methods used by the Sudanese factories engaged in manufacturing dairy products