الأنماط الاستهلاكية للألبان و منتجاتها في ولاية الخرطوم

الملخص EN

This research aimed at identifying the different consumption trends of the Sudanese individual in regard to fresh milk and dairy products.

It also aimed at making use of studying the behavioral consumption in the marketing field and to set a future prospectus to accomplish development and quality in dairy marketing in Sudan.

To achieve such aims a number of hypothesis were tested through analysis of data collected from families in Khartoum state different statistical methods were implemented.

Several results were concluded, of which are: 1 .Fresh milk has high acceptance among Sudanese consumers.

2.

The consumer has low trust in the quality of fresh milk sold by roaming sellers.

3.

The Sudanese consumer has low nutritional and health awareness about the value of dairy products (other than white cheese & yogurt).

The study was concluded with several recommendations, of which are: 1.

Adapting modem marketing concepts by giving more attention to consumer needs and demands and benefiting from Sudanese consumers' general food culture in the marketing procedure.

2 .

Performing marketing research on consumption patterns and habits of the Sudanese individual to benefit out of them in dairy marketing.