أثر بلد المنشأ على اتخاذ قرار الشراء : دراسة ميدانية على السلع الاستهلاكية المعمرة صينية المنشأ في مدينة عمان

الملخص EN

This research aims to identify the impact of the country origin in terms of quality of durable goods, after-sales service, and the availability of information to the purchase decision by Jordanian consumers in the city of Amman, to achieve the objectives of the research and test hypotheses have been appropriate sample of the study (1000) of the end consumers in a number of shopping centers in the city of Amman(Mecca Mall , City Mall, Istiklal Mall, and Sameh Mall) on the basis of the ease and convenience of access to them and, under certain conditions, the rate of recovery of 96%.SPSS software was used in order to know the results of the hypotheses, The results shows that all hypotheses indicate the presence of purchasing decision-making.

The study recommended the need to raise the concept of country of origin with consumers being plays an active and influential role in facilitating making a purchase preference on foreign commodity on other decision process when making the final decision to buy.