واقع التسويق البيئي في الوطن العربي : إدراك و ممارسة من قبن المستهلك الأخير : دراسة حالة المستهلك السعودي

الملخص EN

This study deals with the reality of environmental marketing in the Arab world, awareness and practice of final consumer.

The case study of Saudi final consumer.

The research problem is summarized on finding out the extent of Saudi consumer perception of the importance of saving the environment, and his perception of the systems and dimensions of environmental marketing.

As well as the consumer's behavior agreement with these systems and dimensions.

The study aims at investigating the following two hypotheses: Saudi consumer realizes the systems and dimensions of the environmental marketing.

Saudi consumer's behavior is in agreement with such systems and dimensions.

The findings of the study reveal that: Saudi consumer realizes all the efforts exerted to reserve the environment, recognizes and follows the environmental regulations, knows the importance of proper consumption of energy resources.

As well as endeavoring to live in a clean environment, he also directs others to do so.

Also the consumer cares for choosing, buying and using products which infect the environment, and forsakes the others (products) that pollute it.

Moreover, the consumer keeps an eye on the market and advising the dealers to deal with clean and healthy goods, in addition to teaching other people the environmental culture.