إشكالية صياغة استراتيجية ترويجية للرفع من مستوى حركية السوق السياحي في الجزائر

الملخص EN

Many countries have economies based on tourism as one of the economic activities which have paramount importance and being a major source of income in many countries of the world, so it became necessary in Algeria to reconsider the strategic level for promotional policies relating to the product of tourism and development in order to ensure the achievement of the objectives of upgrading the point Algeria tourist internally and externally to reach sustainable tourism contributes to the economic development.

We aim through this paper to address to formulate a promotional strategy to raise the level of dynamic tourism market in Algeria, especially in front of the paradox between the ingredients and the prestigious qualifications that abound in Algeria on the one hand and indicators developed by the late mattresses in this area on the other hand.