العوامل المؤثرة على سلوك المستهلك في اتخاذ قرار شراء المنتج الأخضر : دراسة حالة مصابيح الاقتصاد في الطاقة

الملخص EN

With the growing societal awareness of environmental issues, many governments and organizations went to the enactment of legislations, regulations and relevant recommendations.

In the same context, many institutions undertook various measures and procedures within the production and marketing policies, for the purpose of providing green products, as environmentally friendly, and to stimulate consumer acquisition.

In this context, this study aimed at trying to measure the impact of the factors of consumer behavior on the decision to buy a green product (represented by the lamps energy economy).

Consequently, this research concluded that each of the psychological factors, and factors of the marketing mix, have an impact on the decision to buy this kind of products.