العمارة البيئية كأحد أهم الابتكارات التسويقية في مجال السياحة المستدامة : مدينة مصدر نموذجا

الملخص EN

This study aims to highlight the role of eco-architecture as one of marketing innovation in the field of sustainable tourism, and discuss the model of MASDAR city as one of the better examples of “Eco-cities.” The results of study showed that we can consider the model of eco-architecture applicated in MASDAR City as an integrated model that can be circulated to various Arab countries, especially those that have Unexploited renewable energies.