ممارسات التخطيط الاستراتيجي بالمؤسسات الجزائرية في ظل البيئة المعاصرة : حالة مؤسسات قطاع الصناعة الغذائية

المؤلفون المشاركون

سواكري، مباركة
ابن ربيع، حنيفة
مقدم، علال

المصدر

المؤتمر العلمي الدولي الثامن استراتيجيات بيئة الأعمال المعاصرة : رؤى و أفكار متجددة 29-30 نيسان (أبريل) 2014.

الناشر

جامعة فيلادلفيا كلية العلوم الإدارية و المالية

تاريخ النشر

2014-04-30

دولة النشر

الأردن

عدد الصفحات

17

التخصصات الرئيسية

العلوم الاقتصادية والمالية وإدارة الأعمال

الموضوعات

• التخطيط الاستراتيجي
• المنشآت الصناعية
• الصناعات الغذائية
• الجزائر

الملخص الإنجليزي

The world economies and the enterprises are currently going through a period of instability and complexity at social, cultural, economic and technological levels, along with competition increasing at both local and international levels.

This mobility and instability made the enterprises live in a world which is different from the one in which they used to live just few years ago.

The excessive competition ’’Hyper competition’’ is one of the most important environmental externalities, which played a major role in making radical and structural changes in the economies and the enterprises.

If the following areas (D'aveni, 1995) :cost and quality, timing and knowledge, strong positions, solid financial capabilities, have always played an important role in promoting competition, the speed and the offensive interactions in these areas is the feature of the competitive environment nowadays.

Strategic planning and strategic management are considered as a wide discipline to raise philosophical and practical ideas in the field of strategy, where several trends and visions in the analysis of strategic issues emerged depending on the variety of the activities of the enterprises, their geographical location and their size, mainly after the enormous developments that occurred in the administrative thought in general and in the strategic thought in particular during the recent years.

The Algerian enterprises like all the enterprises in different countries face the same excessive international competition environment’s variables.

The present research is an attempt to evaluate and present the achievements of these enterprises in general and those of the food industry in particular in terms of strategic planning on the basis of the new orientation of the market and the strengthening of the role of the private sector in Algeria.

نوع البيانات

أوراق مؤتمرات

رقم السجل

BIM-765550

• APA
• MLA
• AMA