أهمية البعد الاجتماعي و البيئي في تسويق الخدمة السياحية بالنسبة للسائح الجزائري : دراسة تحليلية لآراء عينة من السياح الجزائريين

الملخص EN

The aim of this study is to identify the Algerian tourists, trends and interests and also the extent of consciousness towards the integration of social and environmental dimension in the marketing of the tourism product.

To support the current study on this field we did a survey, and questioned 90 people this number is from Algerian tourists.

We have used the statistical software (SPSS) to analyze the questionnaire data and depending on the descriptive statistical methods.

The most important results of this study showed that the Algerian tourist considered the integration of social dimension of tourism marketing of the product so important since he recognizes the importance of social responsibility of the tourism facilities and structures however he considered the inclusion of the environmental dimension in marketing of tourism product not to be important.

At least the study presented many important recommendations, the most important ones is the need to adapt a social responsibility for marketing tourism (for tourist, agencies, hotels,...) and to educate tourists the concept of environmental tourism marketing through proper tourism planning which based on the respect of environment in collaboration and helps of the media and the stakeholders