دور الابتكار التسويقي في مجال المنتجات على أداء المؤسسة الصناعية

المؤلفون المشاركون

زرقين، عبود
العلمي، إيمان

المصدر

أبحاث المؤتمر العلمي الدولي حول : الإبداع و الابتكار في منظمات الأعمال، المنعقد أيام 2-5 مايو 2016

الناشر

مركز البحث و تطوير الموارد البشرية (رماح)

تاريخ النشر

2016-05-31

دولة النشر

الأردن

عدد الصفحات

20

التخصصات الرئيسية

الاقتصاد و التجارة
التسويق

الملخص الإنجليزي

Innovation catalog of great interest to academics and practitioners party in the field of marketing, as it has a great impact on the achievement of excellence of the institution in the marketing field, and then lifting of the institution as a whole performance, and in the scramble witnessed by the institutions of competition diverse environmental stress factors, had to be excellence in marketing through innovation, which became seen as a recent trend in the development of marketing.

Consequently came this paper in order to review what innovation marketing and its impact on the sector Aaguctsada In general, the performance of industrial enterprises in particular, in light of the internal and external challenges that the organization is facing at the moment, where Pat marketing of institutions involving attractions under the banner of the World Organization Agreement trade ..

which requires new marketing and operations far from the modem tradition in the business world.

The study concluded that the need to develop new mechanisms to activate the role of innovation in marketing to achieve the level of excellence and good performance in the field of products at the institutional level as a prerequisite.

نوع البيانات

أوراق مؤتمرات

رقم السجل

BIM-767139

• APA
• MLA
• AMA