دور لغة الجسم في تسويق الخدمة السياحية

الملخص EN

This study deals with the tourist culture and body language .

it displays and analysize the formal and quality of the salse man .

This study built on an essential idea, which is the human communication doesnot stop at the spoken words boun daries, but it over take them to include the body movements and its organs such as the face ,eyes other parts and the general shape of the body .

The human movements such as , Suture, frown, smile, and the rest of other organs movements, all represent the tool that help to trans form the meanings to others and effect in them highly .

Its importance is in its ability to translate the inner feelings and show them on the external body organs with out the human control in many times, which form an important factor in human communication and advancing the working person and the society as whole with the tourist culture and show agreat picture to the coming tourist and analysis the previous subject in the tourist management in Al-najaf governorate.

The management means every thing related to produce and marketing the tourist service and the humand and financial resources and how me support it through the tourist culture and body language.

The first chapter deals with the scientific hypo the sises and previous studies .

The second chapter is about the tourist culture , its concept and its importance and how me develop it .

also , every thing that related to the body language and its details .

it started with the face and its divisions and the other body parts.