تأصيل عناصر المزيج التسويقي السلعي و الخدمي من منظور إسلامي

الملخص EN

This study aimed to bridge the gap regarding the rooting elements of the marketing mix of commodity and service ( product , pricing, marketing communications integrated its elements ( advertising , programs, sales promotion , public relations programs , personal contact , e-marketing ) distribution , the physical environment , operations , service providers ) sources of Islamic law at the Sunnis , the sources agreed between the audience of the nation , namely: the Qur'an , the Sunnah ( hadith ) .and the sources of legislation disputed ; consensus , measurement , diligence , approval , custom, alastsahab , sending interest , dam excuses , proceeded from us, saying companion ( may Allah be pleased with them ) .and so on its own terms and controls known when scientists of the year, taking into account the different intellectual orientation , so the whole theory, the study provides a better understanding of the elements of the marketing mix of commodity and service from an Islamic perspective .

to help provide the best marketers in how to address the Muslim consumer in particular, and non-Muslims in general .the researcher in his research on primary and secondary data in electronic databases , public libraries, which looked at the sources of Islamic law ; and the sayings and deeds of the ancestors in the origination and analyze data , in the field of marketing mix elements in addition to aiarah scholars and imams and teachers of sharia and marketing in college .in practice serving the study of international investors and marketers who produce and sell in the markets of Islamic and Arab societies in particular and in the whole world in general .the study showed that marketing is based on the doubling of the Islamic moral values , stressing the need to move away from any damage ommarsh immoral , with emphasis on the dignity and freedom of individuals , whether they are consumers or producers.

results of the study valuable for managers in general _ and managers marketing partners _ particularly in the east and the west, as they are of value to academics , workers and consumers in general .this study has shown that many companies in Europe took fully aware of the continued increase in the number of immigrants and residents of Muslim's in Europe , so i took these companies realize the importance of a better understanding of the elements of the marketing mix service from an Islamic perspective as the basis for the success of projects in the Arab and Islamic states .

this is the first paper in the limits of knowledge of the researcher , which focused on the elements of the marketing mix service from an Islamic perspective