أثر العلامة التجارية الإسلامية على سلوك المستهلك : دراسة نظرية تطبيقية

الملخص EN

The impact of Islamic Trade Mark on the Consumers Interaction: Theoretical and applied Study It is a human tendency to possess everything good and useful and avoid everything harmful, led by the instinct given to us as a gift from Allah.

Islam has permitted his followers to facilitate the useful staffs to ease their life (Halal), at the same time prohibited them from what called Haram.

The instructions of the holy Quran and Prophetic traditions are curtail in this matter, hence, this paper will deal with the religious commitment of Muslims and its impact on their behavior while shopping and looking for Halal products.

This commitment should be fortified with proficiency and loyalty and always dominated by Islamic propaganda.