حساسية و تصور المستهلك التونسي تجاه المصارف الإسلامية

الملخص EN

This study aimed to identify the level of knowledge’ consumer about the concepts and the products of Islamic banking and his perceptions about extent of respect for the Islamic principles and about distinguish of Islamic banks from traditional banks through the point of view of a sample of users and non-users of the Islamic banks services in Tunisia.