العناصر المؤثرة على صنع قرار الشراء للمواد الغذائية المستوردة عند المستهلكين : دراسة استطلاعية لآراء عينة من الأسر في مدينة الزاوية

الملخص EN

This research aims to find out a number of elements that direct Libyan consumers about a certain product from many competing products.

Also to identify a set of affecting factors on purchasing.

These are demographic characteristics and social factors pertaining to consumer and the mental image that consumer’s holds about the product and the marketing mix decision.

This may provide a theoretical explanation to the manufacturers on the necessity to take the dictates of these elements in order to enable our organizations to respond to the requirements of the domestics and foreign markets.

Also to identify the reasons for the Libyan consumer’s preference for the imported foodstuff on local counterparts.

Therefore, data is gathered about consumers who live in the Al-Zawia city.

The study rested on a set of indicators and statistical tests and based on that a set of recommendations is presented with the conclusions.