تأثير الصورة الذهنية لمنتجات المنظمة على ولاء المستهلك للعلامة التجارية بتوسط الرضا

الملخص EN

This study highlights the importance of the organization image on consumer loyalty for the brand by surveying the customer satisfaction.

A field study was conducted and comprised a Random consumers sportswear sample where an online questionnaire on Facebook was conducted.

Factor analysis results in three variables.

Image of the organization and satisfaction and brand loyalty, and the results of simple regression analysis was identical with previous research, and supported the positive impact of the Organization of the image on the loyalty of consumers for the development of brand strategy, and thus the formation of a successful brand and strong through this they will also be successful in achieving brand loyalty for a longer period in order to increase market share, therefore increasing its value.

The study concluded that the positive impact of the Organization image of the products on consumer brand loyalty and the Organization image of the products have a positive impact on customer satisfaction and customer satisfaction have a positive impact on loyalty.