واقع التسويقِ السياحي في مدينة القدس، و أثره في اقتصادِ المدينة : من وجهة نظر الشركاتِ السياحية العاملة في المدينة

الملخص EN

This study aims to identify the reality of tourism marketing in Jerusalem and its positive impact on the economy of the city .To achieve the objective of the study, the study researcher has used the descriptive field.

The study has been selected a random sample with a size of (60) employees, the study tool is distributed on the employees who represented and answered on the questioner, the study indicates a verification of its reliability through referees or judges who indicate its validity after the procedure of deletion, modification and reliability through the use of Cronbach Alfa which reaches the level of (0.88), for data processing, the study uses the statistical program (SPSS) the study also uses the mathematical means, standard of deviations and percentage value.

The results of the study indicate that the reality of tourism marketing was moderate and the average value is (3,29).

and results indicate that the degree of obstacles of the development of the tour sector in the city of Jerusalem was high and that the average has reaches (4.15) it has been indicated that there is no difference among the researchers point of view according to the variables of gender, age, educational qualification, field of specialization and monthly salary.

The researcher has suggested many recommendations such as the necessity of tourism offices to offer complete tour programs in order to attract the tourists in Jerusalem and the necessity to develop continues tour programs in order to reach the foreign countries.