دور حاضنات الأعمال في دعم المعرفة التسويقية للمشروعات الصغيرة و المتوسطة داخل منطقة تبوك

الملخص EN

This research aims to study and analyze the role of business incubators in support of the marketing knowledge of small and medium enterprises in the region of Tabuk, through the data collection by the managers of all small and medium enterprises belonging to the business incubators in Tabuk (153 enterprises), using descriptive analytical approach.

The study found there are statistically significant effect of the roles played by business incubators (administrative role, consultative role, financial role, marketing role, constitutive role, legal role) on the marketing knowledge (knowledge of marketing, knowledge of customers, knowledge of competitors, knowledge mediators, technological knowledge) for small and medium enterprises belonging to the business incubators in Tabuk, and descending order of these roles by the degree of their impact on the marketing knowledge is the financial role, managerial role, the marketing role, the consultative role, and finally the legal role.

In the end, research presented a set of recommendations to activate the roles played by business incubators to improve the marketing knowledge of small and medium enterprises.