التوليف الشكلي للخطاب البصري في التصميم الطباعي المعاصر

الملخص EN

The study looking at the identification of synthesis formal visual discourse in contemporary graphic design possibilities, as it became the visual discourse source mainly for the production values, symbols, and the formation of consciousness, conscience and taste and behavior, and as a result became a concern a major visual art as an integrated system and influential for sending and receiving, and can be on the way to configure different effects and achieve the desired goals considering that the visual reality is reshaping reality origin and self-realization and a new vision for the world.

Based on this study tagged come (Synthesis of formal visual discourse in contemporary graphic design) to clarify issue through four chapters, the first chapter included the research problem and the need for him, has identified the problem as follows wonder (what synthesis formal visual discourse in contemporary graphic design)? The objective of the study (to determine the grounds of technical knowledge to be adopted by the designer in achieving formal synthesis), also included the importance of research and the limits of research as well as identifying terminology.

And ensure that the second chapter the theoretical framework, consisting of three sections focusing first section on (synthesis formal in the art of contemporary graphic design), and focused the second topic on (synthesis in light of modern technologies), and ensure that the third section (synthesis formal visual speech as the value of creative innovative.

It has identified the third chapter of the research procedures as researcher followed the descriptive method and the method of content analysis, the purpose of the analysis of the sample has been relying on the outcome of the theoretical framework of the literature related to research to contribute to the objective research.

And the children of analysis on this basis.

The fourth chapter of this study included the most important results, including: 1- led to the use of images and design programs available space and technological wizards, to activate exaggerated formalism in achieving synthesis formality and overlay formats to give the visual qualities of excitement and attraction semantic meaning and symbolic and deliver a full and clear message to the recipient.

2-deliberately designed to use non-formal synthesis fashionable and innovative idea for the show by going to the visual imagination to stir, making a strong and clear message to the recipient showed in order to achieve the goal of the design, which was marked by creativity and innovation in the concept of the design, And ensure that the most important conclusions, including: 1- The formal synthesis is a way to achieve artistic values, leading eventually to enrich the design work with new ideas and give an aesthetically and functionally artistic dimension to the achievement of the semantic meaning of the idea and the delivery of complete and clear message to the recipient.

On the grounds that they were united in a single unit and became a new entity.

2- The use of modern technologies and ongoing technical wizards to serve the idea and secured realized by the designer according to his artistic vision, led to convert the visual rhetoric into reality fantastically creative.

3- employ metaphor formalism in graphic design to achieve a synthesis based on visual rhetoric, carrying intellectual and aesthetic dimensions.

And then it incorporated the recommendations and proposed a (formal study of the synthesis in the interactive design and its role in achieving the visual attraction).

And Arab and foreign sources and then the summary in English.