مساهمة الذكاء التسويقي في دعم الميزة التنافسية لمؤسسة كوندور

الملخص EN

The information revolution witnessed by the management of the business, and provides methods and means to ensure timely access to marketing information, processing and management, institutions have the ability to study their internal and external environment, especially competitors, and know their customers and their needs and meet them in a timely manner and form required, The task of marketing intelligence So we tried through this study to know the role of marketing intelligence in supporting the excellence of the institution, which is a modern practice in marketing, specializes in the study and analysis of the forces affecting the activity of the institution to extract information And put them at the disposal of the institution to meet its challenges, especially with regard to the strategic decision-making industry, and to maintain its position and activity and ensure its permanent presence in the markets and superiority over competitors.