دور نظام الذكاء التسويقي في إكساب المؤسسة ميزة تنافسية : دراسة حالة عينة من المؤسسات بالجزائر

الملخص EN

The aim of this study was to highlight the role of the marketing intelligence system in giving the company a competitive advantage by applying it to a sample of economic companies in Algeria.

To achieve the objectives of the study, a questionnaire was prepared and distributed to a sample of (43) companies, (72.09%) of the sample size.

The study found that the respondents understand the role played by the marketing intelligence system in providing the company with a competitive advantage.

The study also found a relationship between the independent variable (the marketing intelligence system) in all its components and the dependent variable (competitive advantage).

The recommendations aim to benefit interested companies from the system of marketing intelligence in an efficient way to improve their competitive advantage.