آليات التحليل السيميولوجي للخطاب الإشهاري التلفزيوني : من التمثيل إلى التأويل

الملخص EN

The importance of addressing representations Iconic in television advertising from an implicit angle tag allows diving at the core of this art and the depth of the symbolic intent friction particularities Tag and then know the relationship between brands and from there approach the meaning of discourse in the semantic field that fused the data of several contribute in one way or another in the formation of the symbolic dimension of her, what would make it a private semiotic structure delves into this importance when questioning the various functions produced by the contents of the fact that the advertising spots employed allow a symbolic representation