تطبيقات الإنتاج الآني و دورها في مكونات نظام المعلومات التسويقي : بحث استطلاعي لآراء عينة من المسؤولين في شركة المنصور العامة للمقاولات الإنشائية

الملخص EN

Live the present companies in a competitive business environment going on and try to achieve excellence in their industry through the marketing of their products and achieve greater market share as possible to ensure its continued existence, and perhaps the concept of time production, which confirms, in essence, on the need to reduce inventory to a minimum in the production process as well as the concept of the marketing information system which asserts, in essence, to document all the events that are related to the marketing of the product provided by the production process, together constitute the subject deserves research and investigation as they have raised well-known in the fields of production management and marketing management.

So seek this research to know the nature of the relationship between the just in time production applications as a variable independent chairman (includes a reduction in inventory and multiple skill and zero defects) and the components of the marketing information system variable chairman continued (include internal documentation, market intelligence and marketing research).

It being applied research in the field in the AlMansour State Company for Constructional Contracts through a questionnaire and descriptive prepared to include administrators in the company including associated research topic with the use of certain methods and statistical programs, notably the (SPSS) program in order to reach results that research and verification objectives, and reach search group the conclusions of the most prominent companies in the time production has applications affect some of the administrative and technical procedures for the system catalog information are clearly set and in particular its components in the same industry, and it establishes a set of scientific research recommendations, notably the need for the company which just in time production incompetent and people with multiple skills are applied on the one hand and possess accurate records and documents in the field of marketing in order to ensure harmony between the job of production and marketing at the company owns, The research found a set of conclusions, notably a relationship and effect between The Applications of Just In Time Production and its Impact on the Components of Marketing Information System.