بناء الثقة و تعزيز الالتزام من خلال فاعلية استخدام الاتصال التسويقي المتكامل : دراسة استطلاعية لآراء عينة من زبائن شركة زين لاتصالات اللاسلكية

الملخص EN

Abstract The present study aimed to identify the active tools of integrated markting communication (IMC) in trust bulding and commitment enhancement for subscribers, Zain wireless telecommunications .Data collection is done by the questionnaire involved (114) subscribers, at the level of center of AL – Diwanyia Province.

Based on the use of asuitable statistical methods such as means and standard deviation, cronbach,s Alpha, relative significance correlation,spearson and regression cofficients to test the study hypotheses.

The results revealed the validity of These hypotheses.The study established that the company is used the IMC in Dynamically and the tool of sales Promotion was the most important and IMC play a large role in trust building and commitment enhancement for customers.

According to results, the study recommended The necessary to work to word the supporting the service and auspices of community inorder to activate the public relations tool, in addition to, adding the engrossing factor of advertising to Motive the customer for following the advertising devices, especially the Journals and magazines.