دور ممارسات إدارة الجودة الشاملة في تعزيز تنافسية الشركات الصناعية : دراسة تطبيقية في الشركة العامة لصناعة السمنت الجنوبية معمل سمنت كربلاء

الملخص EN

The intense competition prevailing in the markets and increase the degree of complexity surrounding the company environment and breadth of markets and the variability characteristics, made it necessary on industrial companies to rethink the administrative concepts adopted by the including the concepts Total Quality Management And competitiveness of the company in an effort to support its competitiveness, which qualifies them to discriminate on the local and regional international competitors.

The current study deals with Analyzing The Effects & Correlation Betweentotal quality management practices and competitive industrial companies indicators, The study was launched from a research problem was the endeavor of Iraqi companies in general and the company's subject of the study in particular to the application of total quality management in order to enhance the competitiveness of companies and other indicators towards competition.

The study has sought to achieve a set of goals, including : - To identify the level of the company's application to study the subject of Total Quality Management.

- Identify the most important indicators of the company subject of the study to enhance the their competitiveness.

In order to achieve these goals, the study has adopted a model hypotheses reflect the logical relationships between variables of the study As I returned total quality management practices affect the independent variable in a competitive company as a dependent variable, and in order to reveal the nature of relations in the study modeltended The current study to put forward a set of hypotheses as a preliminary study seeks answers to validated.

The purpose application of this study and test hypotheses were selected General Company for Southern Cement / Cement Plant Karbala, which is one of the big companies in Iraq in addition to the role it plays in the local product support, has been using the questionnaire tool head of the data related to the practical aspect of gathering and the purpose of identifying the evaluations individuals respondents for each of the statements contained in the form of a questionnaire was Test hypotheses using (multiple linear regression analysis) and (Regression Simple).

Existence Correlation and impact between TQM practices(senior management's commitment to quality, customer focus, process management, supplier management, participation and empowerment of workers, education and training, continuous improvement, strategic planning) and Competitive companies indicators (Productivity, profitability, market share, cost reduction, customer satisfaction).