تأثير العوامل الديمغرافية على ولاء المستهلك لعلامات الملابس الرياضية

الملخص EN

This study highlights of The impact of demographic factors on consumer brand loyalty.

Through the purchase of certain signs of sportswear in Algeria by taking a simple random sample of respondents, it was obtained 780 usable analysis case Results of variance analysis ANOVA reached and there are substantial differences were statistically significant for the sex, age and level of education and the absence of statistical significance for the revenue.