تصور مقترح لتطوير تسويق الخدمات الجامعية بجامعة صنعاء في ضوء أبرز الاتجاهات العالمية و العربية

الملخص EN

This research aimed at exploring the actual situation of marketing university services at Sana'a University and offering a suggested proposal for improving marketing strategy in the light of magnificent Arab and international approaches.

A descriptive method was adopted, and a questionnaire was used as a tool to collect data about the actual marketing process at Sana'a University.

The research findings revealed that the current role of Sana'a University in marketing its services was not achieved.

The results also revealed that there were statistically significant differences attributed for males, and also to the kinds of faculty for Human faculties.

No statistically significant differences were attributed to the variables of qualifications and years of experience.

Accordingly, the research offers a suggested proposal for improving the marketing strategy of university services at Sana'a University.

This proposal contains the aims, bases, and important components for efficient marketing.