دور الإعلان في تكوين الصورة الذهنية المدركة للمنتج الوطني : بحث تحليلي لبعض المناطق التجارية في مركز محافظة بابل

الملخص EN

The research aims to find the relationship between advertising (IV) and brand positioning (dv).

The three axis of (dv) of advertisement (dv) (TV, radio, Poster) have been chose to be tested with the brand perspective positioning (IV).

The positive statically relationship has linked between (Tv, radio) and brand perspective positioning, Whereas the negative relationship links between poster variable and brand perspective positioning.

SPSS has been used to test the variables.