اتجاهات المسؤولين في الشركة الصناعية نحو ممارسة أساليب التسويق العكسي : دراسة تطبيقية في شركة بغداد للمشروبات الغازية

الملخص EN

This paper deals with the subject of demarcating as appropriate scientific techniques to rationalize consumption and to control segments of the society for the technical conduct of its handling of the product depending on the mix of elements (product and the volume of demand, Price, promotion and distribution), but inverse manner designed to adjust the working condition of balance between supply and demand and to ensure that rates continue in the marketing process properly, and therefore the research aims to shed light on some of the practices that reflect the Demarketing techniques, As well as the statement of the reality of attitudes towards the practice of those techniques through a sample survey of officials in Baghdad company for soft drinks views as well as the detection of variations in the sample researched responses according to jop site, and used the resolution as a tool head of the collection of data and information from the sample of (32) is responsible and analyzed their answers by using arithmetic means, standard deviations, and test (t) and test ( ), and was the main conclusions are: 1.Not to accept the orientation and company officials surveyed about the practice of demarketing techniques.

2.There are statistically significant differences in trends attributable career officials for the site differences.