دور المكونات التصميمية للوحة الإشهارية في إثارة انتباه المتلقين الجزائريين

الملخص EN

The research aims to determine the main effects of designing advertising banner components, which attract the attention of viewers.

And for achieving this, the researcher conducted a study in this field which was based on specified questionnaire designed for this goal.

On the other hand, in five states of the north east of Algeria a sample consisted of 800 single was distributed , which represent the study of Algerian public downstream advertising banner, which was selected and chosen to the telecommunication corporation.

The statistical results of that study showed that there was significant relation between visual and verbal components, which are contained in the advertising painting for attracting the attention of Algerian viewers.

As a main point by the latter part of this article, we had found a collection of suggestions and recommendations exposed to help economic institutions and advertising agencies for the purpose of enhance and increase the role of advertising design to attract and persuade people.