مشكلات البحوث الإعلامية الميدانية في العالم العربي : أبحاث الرأي العام نموذجا

الملخص EN

This paper aims to identify the Media research field problems in general, and public opinion research in particular, which are numerous and varied, some of which regard to the conceptual aspect, which poses problems arising from the transfer of knowledge from the fields of culture , civilization and the origin of the special historical and ideological process