التسويق المستدام و دوره في تحقيق الاستباقية التسويقية : دراسة استطلاعية في عدد من معامل إنتاج المياه المعدنية في محافظة دهوك

الملخص EN

The purpose of this research is to investigate the relationship between the sustainable marketing strategies and the dimensions of proactive marketing in some mineral water production industries in Duhok governorate.

The sample of this study are (63) managers at these factories, and the method that has been used in this research for data collection is survey.

Moreover, there are some statistical methods have been used to analyze the results and the hypothesis of this study.

To sum up, the conclusion shows that there is a significant increase at the level of the sustainable marketing strategies and the dimensions of proactive marketing.

Furthermore, based on the results that have been reached at this research it is presenting a set of suggestions, the most important one is the rising level in the usage of the sustainable marketing strategies and the dimensions of proactive marketing.Inaddition, the focus on the cause of the risk and facing them in creative ways, in order to add the sustainable value for all the work activities.