التوجه بالمفاهيم الحديثة للمعرفة التسويقية لتعزيز التميز التنافسي : دراسة عينة من مؤسسات إنتاج و تركيب الأجهزة الإلكترونية في الجزائر

الملخص EN

This study is aimed to clarify the relationship between “adoption of marketing knowledge and the good competitive positioning through the advantages acquired.

The study focused on a sample of servitor managers and responsible in “ production and installation of electronic devices ” in Algeria, the sample has chosen of nine (09) companies activate in the field of “production and installation of electronic devices”, (35) questionnaires have distributed, and after retrieving the valid answers (32) an entered to SPSS program, it has confirmed the first null hypothesis established in the beginning of the study, and confirmation of the second null hypothesis too, so confirming the two partial hypotheses