نجاعة الطرق الحديثة للتسويق في القطاع المصرفي : دراسة حالة البنك الوطني الجزائري بالشلف

الملخص EN

The electronic communication technology revolution become in general the daily life of communities and business firms and particularly for the banking and financial firms.

Where now, the global banking sector is more interest to providing financial and banking services by using internet and electronic commerce, in order to reach a new and large customer base.

Algerian banking sector was alerted early about the importance of renewable mutations in the communications information revolution.

Where a several Algerian banks headed to recognize and apply the most advanced technology in various financial and banking business.

However, the Algerian banks possibility work in e-commerce or marketing of banking services investment via the Internet still more weak than in the developed countries banks.

The steps to follow in this direction still progressing slowly where some banks that have websites are just used to promote their services.