التحالفات الاستراتيجية بين شركات التأمين و البنوك : رؤية استراتيجية لتطوير الصناعة التأمينية بالجزائر

الملخص EN

This study aims to show the importance of strategic alliances in the insurance sector Algerian a vision strategy for marketing insurance products, using experiences from previous Arab in this area, and we have adopted in this study on the inductive approach to the theory of the topic and the approach deductive relying on past experience, which we hope companies Algerian follow these insurance of the expanding range of Strategy and forms alliances in addition to the current Altozei her side in Algeria (insurance Bank).