المسؤولية الاجتماعية للمنظمات الأعمال بين الممارسات التسويقية و الضرورة الاستراتيجية : دراسة ميدانية على عينة من المؤسسات الاقتصادية الجزائرية

الملخص EN

This study aims to detect the fact of adopting the social responsibility in Algerian business companies, and identify the corporate social responsibility as strategy necessity in Algerian business companies, we follow analytical method evaluation, which depends on the analysis of the figures and data, The study sample consisted of 27 Single from the management board at 51 Algerian societies The study includes four sections dealing with, respectively, the concept of corporate social responsibility and its dimensions , then move on to clarify the empirical study, we conclude that there is no social responsibility strategy in these societies, also we present recommendations for the companies management staff