أثر بلد المنشأ و البعد المعرفي لجودة المنتجات في قرار الشراء المستهلك الجزائري : دراسة ميدانية

الملخص EN

The objective of the study is to assess the impact of the country of origin of the consumer knowledge of product and domestic and foreign investment, the role played the price and quality in the process of evaluation of the product.

Where Algeria in the last period on definition of products works her and her presentation for the consumer whether local or external through term “made in Algeria”, considering that country of origin indicates to place of the making and the production, and this experimental study confirmed impact of the cognitive distance for home country on decision the consumed Algerian in his choice the home produce or the foreigner through sample from the society who confirmed that the decision of the purchase in the ratio for the consumer returns to their workers of first “made in…” Because she is stimulated worker in the ratio for the consumer and second their the perceptive goodness for the producer although presence of disagreement in the prices.