تطبيق مؤشرات لقياس و تقييم الأداء التسويقي بالمؤسسة الصناعية : دراسة ميدانية

الملخص EN

I n the light of globalization and the new changes and challenges grow much competition between industrial organisations, we find them looking for appropriate solutions to keep pace with changes in the field of science and technology and to maintain the market shares that ensure its survival, and maximize profits.

So we seek through this study to reveal about the process of applying indicators to evaluation of marketing performance in industrial enterprise display and analyze the results carried out in the cement company of Ain Touta –Batna-