الجذب الإعلاني و تأثيره على تقييم البدائل لدى المستهلك النهائي

الملخص EN

The Effectiveness of communication on how they are the expression of a message as well as on the content of the message itself.

Ineffective message or that it was used incorrect message may result but expressed weak and in an appropriate manner.

Express methods advertising appeals that we take in this article about how to translate the marketers for their messages to specific communication methods, these methods can be classified in general to informational appeals and emotional appeals.

But first what is the advertising appeals and how it can be applied? And how consumer evaluate alternatives? To stand in the last the relationship between the two variables.