استخدام المؤسسات الاقتصادية لنظام المعلومات التسويقية في ظل بيئة تنافسية : دراسة عينة من مؤسسات قطاع الإنتاج الصناعي لولاية المسيلة

الملخص EN

This study aimed toidentify the usage of the marketing information system by the economics Organizations in competitive environment through a typic of industrial production sector of m’sila country.

The researcher has adopted in this study two types of data: The former consisted of data from books, studies and previous researches, while the latter the field study, which included the design and distribution of from to collect data from presidents and managers of institutions production sectors of M’sila, with the subject of the study The results of the study concluded that the industrial production sector of m’sila, marketing information system used its sub-components: the system of internal records and reports, marketing intelligence system, marketing research system, database.

The results of the study also noted that There are differences between the industrial production sector of m’sila in marketing information system.