دراسة تطبيقية لنظرة المستهلك الجزائري تجاه المنتجات الصينية

الملخص EN

In this research we have tried to study the perception of the Algerian customers toward the Chinese products, and for that, we have assumed that the concept of “Country of Origin” is equal to the concept of “Made in…” because the largest part of our sample think that the “Made in…” is the most important thing in the purchase of the product.

We find out that the perception of the Algerian customers toward the Chinese products have changed relatively over the last years.