دور تكييف الإسترتيجيات التسويقية في دعم الميزة التنافسية للمؤسسات الاقتصادية : دراسة حالة : مؤسسة الإسمنت و مشتقاته بالشلف "ECDE"

الملخص EN

Today marketing strategies is an urgent need for company aimed to survive and thrive, and to meet the case of mounting competition in most markets worldwide, and adapt to the moving environment and not stable towards customer service.

Under directed Algeria to a market economy and ready to joing the W T O, where most competitive, became Algerian company prepping for this stage to cause administrative changes deep aim to adopt marketing as a necessity and as a work imposes itself as a solution to meet competition, and adaptable company with their new environment, Not happen haphazardly or in a stroke of luck, but must rely company futuristic approach and a clear path to its various activities, which is marketing strategies.