دور مواقع التواصل الاجتماعي في تعزيز مكانة المنتج في ذهن المستهلك : دراسة حالة مؤسسات السيارات الناشطة في السوق الجزائري (مجموعة من العلامات العالمية)‎

الملخص EN

The greatproliferation in the use of social media in ourdailylives, thattechnology has transformedfrommere social betweenmembers of the community and a means for the exchange of information to the task and the way in marketing and openingpromising prospects in front of institutions, and ispositioning the product effective tool able to display productstrategy, and consolidate the brand and draw a good image through interaction, wherehebecame the trend holds the bulk of marketers and specialists in the field of workthatisdone by social networks, wheresuccessdependspositioning to provide the necessary information and are able to target the largest possible number of gawkers social thread policies, whichwillpositively affect the achievement of the objectives of the organization.