دراسة تأثير الإعلان على اتجاهات و سلوك المستهلكين الجزائريين نحو المنتجات البيئية

الملخص EN

Unlike the developed countries, the consumer’s awareness concerning the environment challenge still very weak in emerging countries, including Algeria.

The following study examines the impact of advertising on Algerian consumers’ attitudes and behaviors towards environmental products, by analyzing their attitudes towards environmental protection responsibility, environmental issues and environmental products, using an experimental approach.

The study was realized on a sample of consumers from different ages.

One of the most important results of this study is that the advertising has an important impact on Algerian consumers’ attitudes toward environmental products, but it has a limited impact on their behaviors toward environmental issues.