دور وسائل الإعلان في التسويق السياحي

الملخص EN

The tourism sector is one of the leading sectors that drive economic growth in countries and it have an effective role on national economies,but despite tourism qualifications and services which are owned by countries this is not enough to ensure attractive of local and international tourists, as it had toneed to find an effective promotion mechanism that will bring to maximize number of local and international tourists,consequently, reliance on advertising as a component of the promotional mix can helps tourism marketing activities where the advertising tools used it will explain, clarification what is included in the tourism product and services provided, As this would effect on tourism consumer behavior in terms of choosing the tourist destination.