دور المنتج المبتكر في تحقيق ولاء العملاء من خلال تأثيره على نية الشراء و الحساسية للسعر : دراسة حالة منتجات مؤسسة كوندور

الملخص EN

Innovation is the key to success and growth of enterprises in general, as it helps them gain sustainable competitive advantages, and to gain customers loyalty, and with that Innovation is considered as a vast concept, So sizing on what is stated in the Oslo Guide issued by the (OCDE) it’s possible that an innovated product can be one of customer loyalty forms, since this study aimed at discovering the role of an innovative product in achieving customer loyalty at Condor Electronics Enterprise, which would give them an opportunity for growth and survival