دور أهم العوامل الداعمة للابتكار في ابتكار المنتجات : دراسة ميدانية لعينة من المؤسسات الاقتصادية الجزائرية خلال الفترة 2011 م-2014 م

الملخص EN

The study aimed to identify the reality of innovation in a sample of Algerian economic firms.

It relied on statistical descriptive approach and on a number of hypotheses, the most important of which is that research and development is one of the most helpful practices in raising the level of product innovation.

In order to answer this hypothesis, the study tried to identify the role of the most important practices supporting innovation as independent variables (research and development and customer relationship management) and product innovation as a dependent variable in a sample of economic firms during 2011-2014, by determining the availability of such practices in the sample and evaluating the level of product innovation within these firms.

In order to achieve these objectives, the study included 44 firms ; whereas a total of 18 indicators were used through 44 valid forms for the purposes of statistical analysis, which were retrieved after being distributed to the managers and heads of departments within these firms.

The study main findings indicated that research and development and customer relationship management are both important factors in raising product innovation.