التسويق الاجتماعي للعمل التطوعي عبر مواقع التواصل الاجتماعي : قراءة في صفحات الفيسبوك لبعض الجمعيات الخيرية الجزائرية

الملخص EN

This scientific article deals with the analysis and study of the subject of social marketing for volunteering work across new media in social networking sites, where we choose the pages Facebook for some Algerian charities as a model.

The study starts from theoretical concepts about social marketing termto emphasize that the term has appeared recentlyas it is different from other marketing types in particular the commercialization.To refer to voluntary work andits objectives, in addition to that the social networking sites and its types and methods utilized in marketing for volunteering work.

Finally we present analytical reading of some Facebook pages for Algerian associations documented by photos of volunteer inspired by these social pages, To highlight how social marketing methods works for volunteering actions through Facebook pages.