الأبعاد القيمية للإعلانات التلفزيونية : دراسة في آليات إنتاج الدلالات

الملخص EN

Television advertisements are considered as one of the most important promoting and marketing containers of cultural values, that the consumers refer to, to: reorder their priorities, orientate their behaviors and make their decisions.

These values, which are transmitted through generations, distinguish a society from another, and organize individuals lives; were reproduced and industrialized due to communication, mass media and civilizations’ openness on each other.

This study will be about the mechanisms and the strategies, through which the significances are produced and the cultural values are industrialized in TV advertisements