واقع التسويق الابتكاري و علاقته بالميزة التنافسية في منظمات الأعمال : دراسة عينة من العاملين بمؤسسة كوندور

الملخص EN

Innovation has become an urgent case in the business world in order to survive, From it’s Kinds Marketing Innovation.

This study aims to examine the Innovative Marketing capacity of the Condor Entreprise, and how it relates to competitive advantage represented by Differentiation, Cost Leadership and Focus .

The reliance was on a questionnaire to collect data on the subject, where we were giving a number of notes that will benefit the organization and strengthen its competitive standing.